The Aurum Hair Journal.
Clear, practical guidance for wholesale buyers, wig makers, extension specialists and individual clients—built around quality that can be inspected, not marketing claims.
Know what you are buying.
We examine terminology, quality, sourcing and real-stock inspection so professional decisions are based on evidence.
Raw virgin hair vs virgin hair: what professionals should check.
Read the guide →Real stock. Careful claims.
Our articles separate what can be verified from labels that are used inconsistently across the hair market.
Hair quality & authenticity
Roots, ends, short-hair ratio, cuticle direction, coating, colour and texture.
Wigs & extensions
How fineness, density, flexibility and preparation affect the finished result.
Selection & logistics
Lot inspection, exact-bundle records, care, storage and international delivery.
Coming next.
Each future article will answer one specific buying question and link only to relevant stock—not invented catalogue products.
How to assess ends and short-hair ratio
A buyer’s guide to 70–110 cm hair
How daylight changes colour evaluation
What should we examine next?
Send your technical question or a hair-buying topic. We may turn it into a practical Journal guide.
Suggest a Journal topic